- Real estate email signature examples driver#
- Real estate email signature examples full#
- Real estate email signature examples professional#
DO create multiple file formats of your e-signature (HTML format for HTML emails, TXT format for Plain Text emails, RTF format for Rich Text emails), so that your signature is well-optimized for different viewers. Note that the font size and structure of these may be governed by your state bar rules. 
DO include the required disclaimers and confidentiality notices. If you blog about travel, pets, fashion or whatever, save that for your personal email correspondence. Real estate email signature examples professional#
DO include a link to your blog if you write on topics that advance your professional brand and it helps inform clients of your subject matter expertise. If you want to include Facebook, that’s fine, but including more icons than this gets into the “really?” territory. DO create additional “stickiness” by including the icon-links to your Twitter and LinkedIn accounts. Limit yourself to just one or two that put your best professional foot forward. An example of a smart URL is: A vanity URL is a bit shorter: Alternatively, you may wish to hyperlink the words “Bio” and “My Practice” in place of the actual URLs. If you use smart or vanity URLs on your website for your bios and practice or industry descriptions, include them, too. DO link to your website and include your URL. Real estate email signature examples driver#
Good intentions are the driver here, but it can come across as lacking in business savvy and sophistication.
DON’T be tempted to include inspirational quotes and patriotic messages. A designer can create a logo-tagline “lock-up” so it looks less cluttered and appears as one image. DO include your tagline-it is tied to your brand and is a part of your positioning strategy. DON’T assume that a bigger logo is better-keep your logo tastefully small. Your recipients’ security settings may block downloaded images, which means your logo will appear as a blank square with a small “x” in the corner. The visual connection to your brand increases the memorability of your firm. But make certain your logo image is embedded in the email instead of linking to an image file on a public server. DO include your logo if you have a nice one. This is not the place-it looks unsophisticated and makes it appear that you are trying too hard. DON’T include your resume, lists of awards or a list of services you provide. DO include your assistant’s name, email and phone to demonstrate your ultimate accessibility. Real estate email signature examples full#
DO include full contact information: name, title, firm, full mailing address, email link, direct-dial telephone, mobile phone and fax. For font color, use black or dark gray. If you pick an unusual font, there is no way to know how it will appear on the recipient’s monitor. DO use a common email font, such as Arial or Calibri (both sans serif) or Times Roman (serif) for your text. And keep the following dos and don’ts in mind. 
Just keep it simple and consistent-for example, use only one font in a single size and color.
DON’T ignore your e-signature, though, if you can’t afford professional help. If someone is creating a new website or stationery system for you, be sure an e-signature is included in the project. It is as much a part of your identity as your letterhead and business card, if not more so. DO hire a designer, if possible, to lay out your e-signature or e-card. The Dos and Don’ts for an Email Signature that Works for You Let’s look at some basic tips for using this tiny bit of e-real estate to its fullest potential. Knowing this, it’s surprising that more people don’t take great care to maximize its impact. E-signatures have come so far in the past couple of years that email addicts revere and rely on them as much as any other source of contact information. 
Your email signature may be a tiny element in the scheme of your marketing, but it can be the most concise and consistent way to communicate who you are and where to find you.
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